Brat Aesthetic: What It Is & How to Get the Look

Brat is messy, unfiltered, party-ready and lime green.

🔥 Vibe check “Lime green, loud and unbothered. Will happily tell you the playlist is better than yours.”

Hang out in your vibe: Night Records (neon in the rain, songs with words) →
Brat starter pack: key outfit pieces and room items
The Brat starter pack. Shop these pieces ↓

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Brat gift ideas12 Christmas gifts: stocking stuffers, room and wearChristmas outfit idea →Not sure it's their style? Quiz for a friend 🎁

About Brat

Brat comes from Charli XCX's 2024 album of the same name, whose cover is the word "brat" in blurry text on lime green. It became a mood: club nights, smudged eyeliner, unfiltered honesty and no pressure to be polished. It also arrived as a reaction to the tidy clean-girl style. Anyone can be a brat, whatever their gender.

Key traits: Unfiltered, Loud, Fun.

Brat colour palette

Brat green#8ACE00
Black#111111
Cigarette grey#BFBFBF
White#FFFFFF
Hot pink#FF4FA3

Key elements of Brat

Fashion, music, room, activities
CategoryIdeas
FashionLime green anything, Baby tees and low-rise jeans, Smudged eyeliner, Chunky trainers and bold sunglasses
Music vibeHyperpop, Club and dance-pop, Loud group-chat playlists
Room decorPlain text posters, Cheap fairy lights, Clothes on the chair, Sticker-covered everything
ActivitiesDancing, Group chats, Late nights with friends, Making a playlist

How to do Brat on a budget

4 cheap ways to start
  • Print big black text on lime paper for free brat-style art.
  • Lime green is easy second-hand. Try fabric scraps, tees or even a phone case.
  • Smudge a pencil eyeliner. A messy look is the point.
  • Make a playlist and invite friends rather than spending on a night out.

Any body, any gender and any budget can do this. Take what you like and skip the rest.

Good to know

Origins and references
  • Charli XCX released the album Brat on 7 June 2024.

Related aesthetics

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What next?

Brat FAQ

What does brat mean in this context?

It means being confident, a bit messy and honest rather than perfect. It is not an insult here.

Why lime green?

TODAY reports it was a deliberate off-trend choice by Charli XCX. Fans copied it for their profile pictures and the colour stuck.

Source: TODAY: What to know about 'brat summer'